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Jonathan Fenby, founding partner and Managing Director of the China team at Trusted Sources the emerging markets research and consultancy firm headquartered in London, pictured at the Edinburgh International Book Festival where he talked about his latest book entitled 'Tiger Head, Snake Tails. The three-week event is the world's biggest literary festival and is held during the annual Edinburgh Festival. The 2012 event featured talks and presentations by more than 500 authors from around the world.